Google could rule in car industry

The recent linking of General Motors and Google for a handful of services related to the plug-in Chevy Volt marks an intersection for automakers and Internet giants. The two industries — one little changed for  decades and marked by steel and manufacturing, the other constantly morphing over the past decade and ruled by chips and algorithms — will come together more and more as “connected” cars begin to offer a new platform for development, innovation and revenue.

GM’s latest plan to work with Google Android phones for a next-gen mobile app for the Chevy Volt (offering services like location-based services in addition to scheduling battery charge times) is an important step for GM to adapt its in-vehicle communication system to the specific needs of electric vehicle drivers. At the same time, Android, Google’s open operating system for mobile phones, could eventually take on a much larger role in connected vehicles — a topic we’ve delved into for a new research note over on GigaOM Pro (subscription required).

Android has already made some headway in automotive applications. Last year, auto supplier Continental AG announced plans to build a new hardware and software system called AutoLinQ that’ based on Android, aiming to begin demonstrating apps to automotive customers in the second half of 2010. Chinese automaker SAIC has also debuted a car called the Roewe 350 that includes an infotainment system built on version 2.1 of the Android OS.

According to the research firm iSuppli, while many concepts have emerged for bringing apps into the car, Android is the “most intriguing” because it allows automakers to easily create a custom interface and accesses a massive community of open-source developers and a ready supply of apps built for Android phones.

Being open source means vendors can access the Android source code freely and add proprietary extensions — something that could hold appeal to automakers looking to maximize both control and upgradability of operating systems for next-gen vehicles. With electric cars, the ability to upgrade as data comes in about battery, vehicle and device performance in real-world settings, and as new devices become available, will be a key element to keeping early adopters happy and delivering enough value to win over a broader swath of the market.

Still, automakers have a number of alternatives to Android for their next generation of vehicle communication systems. A source involved with the GM-Android project has told us some contenders include not only Android but also Microsoft, QNX Software Systems or some type of “homegrown” solution.

For alternative options beyond Google, some of the key points include Microsoft’s track record and experience with Ford, having developed the Sync system and recently moved more into the EV space to tackle smart charging for Ford electric vehicles using the home energy management tool Microsoft Hohm (both Ford and Microsoft have said they hope other automakers will sign on with Hohm).


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s